New collection

"Dive into the World of A Fish Named Fred"

A menswear brand built for those who embrace boldness and stand tall in their individuality.

From blazers and waistcoats to standout shirts, jackets, and everyday essentials. Be confident, be unique, be Fred.

Autumn/winter

NEw collection

Exploring the Highlands
Discover
Spring/summer

SALe

Sahara sunset
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Shop the look

Get the complete look with these carefully selected pieces.
Blazer Knitted

Blazer Knitted

€199,95
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Shirt Liquor Text

Shirt Liquor Text

€89,95
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Waistcoat knitted

Waistcoat knitted

€89,95
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Jeans Barracuda

Jeans Barracuda

€119,95
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Catch of the day:

Featured

New drop live now

Discover the magic of Scotland with the new winter collection: Exploring the Highlands. Inspired by the rugged landscapes, music and the rich warmth of fine whiskey. This collection features colourful prints, luxurious wool blends, and playful details like chess pieces and iconic Scottish symbols. The warm tones of deep greens, rich burgundies, and whiskey golds echo the charm and character of a Highland escape.
August 15, 2025