15 Years of Fred

IT ALL STARTED WITH A FISH

EST.2011

In 2011, A fish named Fred was born with one simple mission: to make the world a little less ordinary.

No following trends. No playing it safe. Just colourful designs, unexpected details and clothing that makes people smile.

Fifteen years later, Fred has travelled the world, found his way into wardrobes across more than 35 countries and built a community of people who aren’t afraid to stand out.

And the best part? The adventure is far from over.

A TRIP DOWN MEMORY LANE

15 years of colour, creativity and unforgettable moments.

2011

WHERE IT ALL BEGAN

A Fish Named Fred was founded by Rob Schalker with one simple idea: to bring more colour and fun into the world of menswear. The name? That came from his ten-year-old daughter Isabel, who dreamed it up for a school project about animals that could talk.

2017

OUR FIRST BRAND STORE

A big milestone in Fred’s journey! We opened our very first A fish named Fred Brand Store in Maastricht. For the first time, customers could step into a world entirely dedicated to Fred, filled with colourful collections and unexpected details.

2020

GOING DIGITAL

We decided it was time to take our webshop to the next level. By bringing more of Fred’s colourful world online, we made it easier for people everywhere to discover our collections. And we’ve been growing stronger online ever since!

2024

INTRODUCING FRED’S THREADS

We launched Fred’s Threads, a new collection designed to make everyday dressing a little easier. With wrinkle-free fabrics and effortless styles, we brought Fred’s signature personality into a whole new world of everyday wear.

2026

15 YEARS OF FRED

Fifteen years of colour, creativity and unforgettable adventures! From shooting our AW26 campaign in Tokyo to opening new brand stores in Amersfoort, Enschede, Trelleborg and Potsdam, 2026 has been another exciting chapter. And after 15 years, we’re only just getting started!

ONE MAGAZINE. A MILLION STORIES.

AN EXCLUSIVE GIFT WITH EVERY ANNIVERSARY SHIRT.

Fifteen years of Fred deserves more than just a celebration.

That’s why we’ve created a special anniversary magazine, filled with colourful memories, behind-the-scenes stories, unforgettable moments and the people who made it all possible.

From our very first steps to the adventures that shaped us along the way, it’s a celebration of everything that makes Fred, Fred.

And here’s the best part: You’ll receive this exclusive magazine for free with your 15th Anniversary Shirt. A little piece of Fred history, just for you.