BECOME PART OF THE WORLD OF FRED
Open your own A fish named Fred brand store!
A fish named Fred is not just another brand. We believe life’s too short to be average. With colourful collections, humour, and unique details, we bring fun into fashion for men who dare to stand out.
Our brand stores showcase the full Fred experience: eye-catching prints, inspiring visuals, storytelling, and service with a smile.
Every store radiates optimism, creativity, and courage!
OWN YOUR OWN A FISH NAMED FRED STORE
Since 2011, A fish Named Fred has grown into an international lifestyle brand with stores and partners in over 30 countries. Each brand store tells the unique Fred story — a place where colour, humour, and creativity come together.
Entrepreneurs who open their own Fred store become part of a global family that shares one mission: to make life a little less ordinary.
Why franchise with A fish Named Fred?
A strong brand with proven success:
Active in over 30 countries with a rapidly growing fan base.
Complete store concept:
From interior design to visual merchandising and marketing materials. Everything is created to make your store stand out.
Exclusive collections:
Unique designs, new each season, instantly recognisable as Fred.
Support from the FredQuarter:
Training, sales support, visuals, events, online visibility, and shared campaigns.
Your role as a franchiser
You’re an entrepreneur with energy, a sense of style, and a passion for hospitality. You create a place where customers don’t just shop, they become part of the Fred community.
Do you dare to be different?
Join the most colourful family in the fashion world!
Meet a franchiser
GERARD — FRED STORE OWNER IN HAARLEM
Gerard opened his A fish named Fred store in Haarlem on June 14th, 2025.
With his warm personality and eye for style, he turned the shop into a true Fred hotspot: full of colour, good vibes, and personal service.
Why did you decide to open an A fish named Fred store?
A fish named Fred has been my favorite clothing brand for years, offering new and surprising items every season. I always received fun compliments from people who loved the clothes too. So I thought; why not turn my enthusiasm into my profession? And it’s truly fantastic to do.
How would you describe the collaboration with the Fred team?
The team behind A fish named Fred is super enthusiastic and great to work with. The creative team comes up with surprising new themes every season, the logistics team makes sure the entire collection reaches the store on time, and of course, the marketing team takes care of promotion and brand awareness. And not to forget the sales team, where all ideas for a successful purchase begin.
What makes your store unique in your city?
Haarlem is a true shopping city with cozy streets and squares. Many stores have their own unique character, and A fish named Fred fits right in. Thanks to our cool prints and eye-catching window displays, we attract many visitors; both loyal customers and new ones, including tourists.
What do customers appreciate most about the brand?
The bright colors, quirky or stylish prints, and excellent quality are especially appreciated, as is our service, of course. We always do our best to fulfill our customers’ wishes. Even when a product is temporarily out of stock, we do everything we can to order or ship it.
What would you say to someone considering opening their own Fred store?
So, are you just as enthusiastic as I am? Do you want to do what you truly love? Do you want to work with this dynamic, innovative, and creative fashion brand? Then why not open your own Fred store?
Join the family
Become part of a colourful global network of entrepreneurs who share the same mission: bringing fun, creativity, and bold style to men’s fashion.
