The story of Fred

A fish named Fred: "Be proud stand out"

A fish named Fred is on a mission to make the world a happier and more colourful place! Founded in 2011 by Rob Schalker and Martin van den Nouwland, who joined the company at a later stage.

We offer a wide range of men's clothing and accessories, with a focus on bold and playful designs. A fish named Fred clothing is known for their bright colors, quirky patterns, and unusual textures, which help to make our products stand out.


In addition to our distinctive design aesthetic, A Fish Named Fred is also known for its high-quality materials and construction. We use only the finest fabrics, such as cotton and linen, to ensure that our clothing is comfortable and durable. Fred's products are made to last, and many of our customers return season after season to buy new items.


A Fish Named Fred has a strong following, particularly among men who want to make a statement with their fashion choices. We have become a go-to destination for those who value individuality and self-expression, and who want to stand out from the crowd. Whether you're looking for a new shirt, a pair of trousers, or a unique accessory, A Fish Named Fred has something for every style-conscious man.


Overall, A Fish Named Fred is a brand that offers a refreshing take on men's fashion, and its products are sure to add a touch of fun and personality to any wardrobe.

                 The history of Fred

What is the exact story behind A fish named Fred? In 2011, Rob Schalker (CEO of A fish named Fred) had a new concept in his head. The floors had already been chosen, the smell in the store too, and even the music that would have to sound on the floor was already
clear. Only the concept had no name.
After endless conversations with all kinds of people who mainly came up with names that were not original. His daughter came with the name “Freddy fish”. Freddy Fish, Freddy Fish… What am I supposed to do with that, thought Rob Later he decided to search the internet. Freddy Fish turned out to be a character in a video game. That can not be, A Fish Called Fred would have problems with Warner Brothers. 'But that name
sounds really good', so Rob decided to register the domain name and the trade name A fish named Fred.

Love for themes and prints

Fred wants to make the world a happier and more colourful place.

Two collections are launched each year. Fred is known for his unique prints, completely inspired by the theme of the collection. These colourful prints are made in house by the styling team