Our Journey
Swimming through the years with style and purpose
2011
The Beginning
A Fish Named Fred was born — created to make menswear fun, bold, and different.
2013
First Collections Abroad
Our playful prints swam beyond the Netherlands and hit international stores.
2016
Expansion
From showrooms to big fairs, Fred found new waters and more friends.
2019
Brand Stores
Opening our own stores brought Fred even closer to his fans.
2025
Today
Now sold in 30+ countries, Fred keeps swimming forward — always different, never boring.