Fred's Testpanel Dag
Fred's Test Panel Day
Saturday, March 8, was the day: Fred's Test Panel Day! A day when our most loyal customers and fans came together to give their opinion on the latest collections and ideas from A Fish Named Fred. And what a day it was! Full of colour, energy and valuable meaning. We would like to take you through the highlights of this special day.
Everyone dressed in A fish named Fred From the moment the first guests arrived, it became clear that this was not going to be an ordinary day of testing. Everyone was dressed in their favourite A fish named Fred outfit, which figured for an explosion of colour and creativity. From eye-catching prints to stylish combinations, Fred was everywhere.
After a warm welcome by Sander Janson and a dive into the world of A fish named Fred through CEO Rob Schalker's presentation, it was time to split up the groups. Everyone was given a name sticker with their own colour theme. The first group started at Marketing & E-commerce, the second group at Design & Styling and the third group was given a tour and first choice in the special Sample Sale & photo studio.
A Rich Lunch and Fashion Show Then it was time for a sumptuous lunch, co-sponsored by Monique from the Kookkamer. There was something for everyone and it became a delicious experience where guests could share their love for fashion and Fred.
This was followed by a fashion show showcasing some new items from the summer collection. Our models - consisting of photo model Hessel and Sander Janson - paraded down the catwalk with flair and fun, to loud applause from the audience.
Feedback rounds: your opinion counts! One of the most important parts of the day were the feedback rounds. We want our collections and concepts to perfectly match the needs of our customers, and we need your input for that!
In several sessions, participants were able to express their opinions on fabrics, styles, prints and accessories. The discussions were lively, inspiring and sometimes surprising - just what we need to make A fish named Fred even better.
Sample Sale & Photo Mirror by Solkema Events Of course, a bit of shopping could not be missed. During the Sample Sale, our guests were able to authorise unique pieces at special prices. This generated enthusiastic reactions and ensured that everyone went home with a bag full of Fredness.
There was also a photo mirror by Solkema Events, where everyone could capture their colourful outfit with a background of choice! They could make choice out of the most colourful Fred prints as a background. Laughter, mysterious and spontaneous moments - everything was captured in fun photos as a lasting memory of this successful day.
We closed the day with sunny drinks in the garden of A fish named Fred HQ with a performance by Quinty van der Geest and everyone went home with a richly filled goodie bag!
A Great Success! Fred's Test Panel Day was a great success, thanks in part to the fantastic involvement of our customers. Their enthusiasm, feedback and passion for the brand inspire us to keep growing and innovating. We are already looking forward to the next edition!
Do you want to be there next time? Keep an eye on our channels and who knows, maybe you will be invited to the next Fred's Test Panel Day!
